Bregott

Bregott (literally 'spread well' in Swedish) is very similar to a product which was introduced in Denmark when I was a child (the Danish one is called Kærgården which does not tell you anything about what the product is).

Bregott (like Kærgården) is a modern consumer product that maximises convenience and experience. You know the problem: butter is really hard straight out of the fridge and the altermnative products made from vegetable oils just do not taste the same. By mixing the two (as is done here) you get a material that is readily spreadable straight from the fridge and actually tastes good. I am not going to claim that it tastes exactly like butter, but it sure is a lot better than a product I tried in the US - let's call it I-can't-believe-it's-called-'I-can't-believe-it's-not-butter'...