
Whereas sugar cane was originally cultivated for the sugar which was back then exported to the hungry sweet-toothed European markets, it is now grown with an other purpose in mind: production of 85% ethanol (i.e. 170 proof alcohol) - primarily for the fuelling of cars on the home market, but I saw the basically same product used also as a cleansing/disinfecting agent.
Then as now, some proportion of the sugar cane was channelled for a rather for a by-product. Letting raw, unprocessed sugar cane juice ferment and then distilling it results in cachaça. Cachaça is available in literally hundreds of different varieties - ranging in prize (and rawness) from the very, very affordable (well, in Brazil anyway) to the exceedingly expensive. If you're in Brazil you just need to find yourself a cachaçaria to be able to sample a range of them.
Naturally, I brought a bottle home for myself. While you can drink it neat, the more famous way is as caipirinha. I believe it's traditionally made by crushing limes and sugar, then pouring over sugar and cachaça. I opt for a somewhat different approach because I find it easier to mix it properly (and because it's easier for me to learn the right relative proportions this way): I squeeze out the juice of one lime, add about the same volume of cachaça, 2-3 tsp sugar, ice cubes and smaller pieces of the lime I just squeezed.

Delicious!